All TopicsNewsCultureJapanese Snacks & CandyFood & DrinkTravelEntertainmentMember Spotlight
TokyoTreat Japanese Snacks BlogAmaou Strawberry: Japan’s Most Famous Strawberries

Amaou Strawberry: Japan’s Most Famous Strawberries

Alana JuricAlana Juric
Published Time
Posted on 
June 18, 2021
Modified Time
Updated last 
June 21, 2022

The name Amaou (あまおう) is an acronym for the Japanese adjectives amai (sweet), marui (round), ooi (big), and umai (delicious). This describes Amaou strawberries perfectly: they are consistently round, large, and sweet.

There are four major kinds of strawberry grown on Japanese soil: Sagahonoka strawberries from Saga Prefecture, Benihoppe strawberries from Shizuoka Prefecture, Tochiotome strawberries from Tochigi Prefecture, and Amaou strawberries from Fukuoka Prefecture

Out of all these varieties, Amaou is the most famous and is widely considered to be the best. In fact, in Japan, the variety is called the “King of Strawberries”. The Amaou strawberries are not only famous within the Japanese borders — they are also frequently exported to Hong Kong and Taiwan as a luxury product.

image via

The Origins of the “King of Strawberries”

Fukuoka Prefecture is located at the northern tip of Kyushu (the southernmost island of main Japan). It took six years for the Agricultural Experiment Station in Fukuoka Prefecture to develop the “perfect” Amaou strawberry strain. The station began research in 1999 but only registered the strawberries officially in 2005. After Amaou became an officially registered variant, it exploded in popularity. However, supply remains low, since Amaou strawberries are only allowed to be grown in Fukuoka, making them even more valuable! If you want to grow Amaou strawberries yourself, outside of Fukuoka, you will have to wait until 2025.

The average sugar content of an Amaou strawberry is above 11%, while its acidity must remain between 0.5~0.6. The strawberry must also have an exceptionally large size and usually weighs between 40 and 50g. The Guinness Book of Records even certified an Amaou strawberry as the world's heaviest!

If you missed last February’s berry-themed box don’t worry, Tokyo Treat’s Japanese subscription box regularly sends out strawberry and other Japanese luxury fruit-based snacks for you to try!

The Amaou strawberry cultivation process is far from simple. They are grown inside temperature-controlled vinyl greenhouses. Each plant is carefully cared for, and only the best-looking strawberries are selected for sale.

image via

3 Tips for Buying the Best Japanese Strawberries

1. Purchase during peak season
The best time for Amaou strawberries is from December to May. The first harvest is called “Ichiban Ichigo” which means “Best Strawberry”. These strawberries are exceptionally large and sweet. After the first harvest, comes the second harvest, then the third harvest, etc. As the harvests progress the strawberries become smaller and less sweet. So December, right when the season starts, is the best time to buy Amaou strawberries.

2. The redder the better

Amaou strawberries are already a deeper red than most varieties. However, even amongst Amamou, you can get different shades of color. The deeper the red color, the sweeter the strawberry will be. But if the red is too deep, then the strawberry might be overripe, affecting the flavor.

3. The rounder the sweeter

Shape can also affect a strawberry’s sweetness. It is said that the sugar collects at the tip of the strawberry, so if the tip is broader and the shape of the strawberry more round, the strawberry should have higher sugar content.

image via

The Amaou Strawberry in Japanese Sweets

One of Fukuoka’s most famous desserts is Amaou Strawberry ichigo daifuku. Ichigo daifuku are a traditional Japanese dessert or wagashi. To create ichigo daifuku, a strawberry is enveloped in azuki red bean paste, then wrapped with a layer of mochi (sticky rice cake) and rolled into a ball. The fresh tartness of the strawberry goes especially well with the sticky mochi and sweet azuki. 

Ichigo daifuku are often eaten in the winter when strawberries are in season, especially during winter festivals. In fact, strawberry daifuku are such a popular sweet in Japan that they even have their own Kit Kat flavor! And when ichigo daifuku use Amaou strawberries, they become even more delicious.

Another popular dessert featuring the special fruit is the Japanese Christmas cake. These cakes are made from layers of red strawberries, whipped cream, and sponge cake. The highest-end versions of Christmas cake use Amaou strawberries, rather than ordinary ones, elevating this confection to perfection. 

Enjoy Delicious Japanese Candy And Snacks Every Month!

Starting from $32.50 USD

Get TokyoTreat

Author avatar
Alana Juric

Leave a Reply

Your email address will not be published. Required fields are marked *

Enjoy Delicious Japanese Candy And Snacks Every Month!

Starting from $32.50 USD

Get TokyoTreat

Related Articles

Sakura Japan Starbucks Drinks: A Look Through the Years

January 25, 2023

Every year, Starbucks shows creativity by introducing us to brand-new, unique flavors that go well with the central cherry blossom theme!

Norwegian Salmon in Japan: Everything You Need to Know!

January 24, 2023

Norwegian salmon is fatty, tender, and bright orange and can nearly always be found in any sushi restaurant in Japan! As a matter of fact, it’s even more popular than Japan’s native sushi!

Hokkaido Milk Tea: Why Is It So Popular?

January 23, 2023

High-quality black tea and fatty Hokkaido milk are combined to make this delicious tea, sure to please your palate!

Christmas in Tokyo: How Do People Celebrate It?

December 29, 2022

Christmas in Tokyo is lively and cozy because many unique events take place during the year-end holiday season!

Starbucks Winter Drinks Are the Best: TokyoTreat’s Top 5!

December 29, 2022

The special seasonal drinks from Starbucks Japan are already among the popular beverages in Japan! Undoubtedly, locals and tourists look forward to these drinks every year! 

Candy and Snacks: The Best of Ruby Chocolate!

December 29, 2022

Meet ruby chocolate! If you’re intrigued by the first new chocolate in over 80 years, continue reading to learn more about this fascinating chocolate candy and snacks!

Be a TokyoTreat Insider!

Join our newsletter and receive tasty news and deals!

Accepted Payments
Visa payment availableMastercard payment availableAmerican Express payment availableDiscover payment availablePayPal payment available


Be a TokyoTreat Insider!

Join our newsletter and receive tasty news and deals!

Copyright © 2023 TokyoTreat™. All Rights Reserved.
Accepted Payments
Visa payment availableMastercard payment availableAmerican Express payment availableDiscover payment availablePayPal payment available