With the Bump of Chicken new single "Shinsekai" playing on the background, once again Your Name producer Genki Kawamura tell us a story about a quest for Love. This time for the occasion of the 70 years of Lotte, the famous Japanese chocolate brand.
The video itself features most of the popular Lotte product, 17 of Lotte’s sweets brands, some as a realistic representation, other humanized by Studio Bones, (Soul Eater, Ouran High School Host Club and My Hero Academia).
The leitmotif of loss, search and finding is the same showed in Your Name, this time told in less than 4 minutes movie.
The music video is technically impeccable and it doesn't feel like a commercial, more like a real short movie where the music and the story play the main elements and the LOTTE products are just secondary.
Another great example of how anime can be a powerful communication tool, capable to speak straight to the heart
Here's the link to the video!
Hanabi matsuri (fireworks festival) is not only beautifully depicted in various media but also a symbol of Japanese culture of the season.
A manga cafe is a dedicated place for enthusiasts who can’t wait to fully enjoy their favorite collection!
After a long and trying rainy season, people are just itching to get out and enjoy themselves! It finally feels like summer has arrived once you see fireworks blossoming in the beautiful sky.
Tokyo is home to some of the most iconic landmarks in the world. With expansive skylines that reach the horizon. Get ready to explore these five must-see places for the best views of Tokyo’s skyline!
The first day out of winter and spring is on the way! While cherry blossoms play a significant role in spring in Japan, there’s so much more to enjoy!
Christmas in Tokyo is lively and cozy because many unique events take place during the year-end holiday season!