Lotte x Your Name producer Genki Kawamura short film is already a masterpiece
Paolo Ragone
With the Bump of Chicken new single "Shinsekai" playing on the background, once again Your Name producer Genki Kawamura tell us a story about a quest for Love. This time for the occasion of the 70 years of Lotte, the famous Japanese chocolate brand.
The video itself features most of the popular Lotte product, 17 of Lotte’s sweets brands, some as a realistic representation, other humanized by Studio Bones, (Soul Eater, Ouran High School Host Club and My Hero Academia).
The leitmotif of loss, search and finding is the same showed in Your Name, this time told in less than 4 minutes movie.
The music video is technically impeccable and it doesn't feel like a commercial, more like a real short movie where the music and the story play the main elements and the LOTTE products are just secondary.
Another great example of how anime can be a powerful communication tool, capable to speak straight to the heart
Here's the link to the video!
Related articles
Shibuya Scramble Crossing? 20 More Things to Do in Tokyo!
Tokyo is a city brimming with adventure, blending its traditions with the future. While spots like the Imperial Palace are must-sees, many other places, like the Shibuya Scramble Crossing, are worth exploring. From parks and quirky districts to museums and cultural landmarks, the city offers something for everyone. Let’s dive into another round of exciting...
Imperial Palace? 20 Cool Things to Do in Tokyo! Part One
Tokyo is a city that blends ancient heritage with modernity, creating a destination that captivates visitors. At the heart lies the Imperial Palace, a historic site that offers a glimpse into Japan’s past. Surrounding the palace are other must-see destinations, from vibrant markets and tranquil shrines to high-tech attractions. With so many exciting experiences to...
Red Tokyo Tower? Best Game Centers in Tokyo!
Game centers in Japan, like Red Tokyo Tower, are exciting places where people of all ages come to play video games.
Tokyo Nightlife: Great Places to Hang Out!
The vibrant nightlife scene, especially, has a diverse range of activities. You can sing your heart out, enjoy fine dining, or explore hidden gems in the city’s back alleys.
Fuji Q and More Theme Parks to Visit This Halloween!
Halloween in Japan is a spine-tingling delight, especially if you’re a fan of thrills and chills. To get the most complete holiday experience, let’s explore the following destinations, starting with Fuji Q!!
Moon in Japan: Best Anime Episodes to Watch!
From Cowboy Bebop to thoughtful lunar stories of Space Brothers, these animes have transported their viewers to a different galaxy. This list of recommendations for anime moon-themed series will undoubtedly put you in a good mood!