tokyotreat mobile logotokyotreat logo
close button
All TopicsNewsCultureJapanese Snacks & CandyFood & DrinkTravelEntertainmentMember Spotlight

The Chef Behind the Most Unique Japanese Kit Kat Flavors

Tanner SchroederTanner Schroeder
Published Time
Posted on November 10, 2020
Modified Time
Updated last June 21, 2022
In Japan, Kit Kats are more than just a simple chocolate bar. They’re a cultural touchstone. What started out as a modest milk chocolate wafer has transformed into a confectionary juggernaut with over 400 unique flavors. 

Thanks to this video, our eyes have been opened to the wonderful world of Japanese Kit Kat creation. You see, Kit Kat has been around in Japan since 1973, and it’s always been quite popular here. 

The Japanese Kit Kat Master Chef, Yasumasa Takagi

In fact, today, Kit Kat is Japan’s number one chocolate brand. Now, you’ll be able to find all sorts of Kit Kat flavors in Japan that you won’t be able to find anywhere else. 

There’s even a variety of regional Kit Kat flavors within Japan itself. From Melon up in Hokkaido to Purple Sweet Potato down south in Kyushu, there’s always a unique Kit Kat to try. How could one brand of chocolate possibly come up with so many variations? 

Accomplished Pastry Chef Yasumasa Takagi is the man that makes it happen. 

When Chef Takagi first got involved with the Kit Kat brand, there was only the milk chocolate variety. That was only the beginning. The first flavor to diverge from the basics was passionfruit, or “Passionate Passion Fruit”, as Takagi calls it. From there, the floodgates were opened and Kit Kats would never be the same again in the land of the rising sun. 

Some of the most popular flavors include white chocolate, dark chocolate, rum raisin, matcha green tea, strawberry cheesecake and even sake kit kats! Chef Takagi himself has been responsible for over 50 of Kit Kats most successful and celebrated flavors in Japan. 

The Kit Kat Chocolatery in Ginza, Tokyo, Japan, is home to hundreds of unique Kit Kat flavors

But do we really need 400 different flavors of Kit Kat bars? According to Chef Takagi, yes we do. 

The reason? Well, what other reason is there to create candy? Happiness, of course. 

“Ultimately, I want to make people feel happy, moved and surprised,” says Takagi. “Unless there’s a wide variety of Kit Kats, it’s not possible for a wide range of people to be happy.” 

That’s more than enough reason for us. Keep those wonderfully unique Kit Kats coming, Chef Takagi! 

Enjoy Delicious Japanese Candy And Snacks Every Month!

Starting from$32.50 USD
Get TokyoTreat

Leave a Reply

Your email address will not be published. Required fields are marked *

Enjoy Delicious Japanese Candy And Snacks Every Month!

Starting from$32.50 USD
Get TokyoTreat

Related articles


Holiday Gift Guide: TokyoTreat’s Best Gifts of 2023!

Do you need to expand your holiday shopping list? Look no further than TokyoTreat’s 2023 holiday gift guide!

November 21, 2023
Food & Drink

Taiyaki Time: Discovering the Best Five Spots in Japan!

In Japan, there are a lot of desserts to try! One of the most popular desserts is hard to miss, a fish-shaped dessert, taiyaki!

July 06, 2023
Food & Drink

Japanese Chocolates: The Best 5 Truffle Flavors!

Japanese chocolates are treasured worldwide! They’re less sweet than other types of chocolate, and it usually has unusual ingredients like green tea and yuzu (Japanese citrus fruit)!

April 26, 2023
Food & Drink

Starbucks Winter Drinks Are the Best: TokyoTreat’s Top 5!

The special seasonal drinks from Starbucks Japan are already among the popular beverages in Japan! Undoubtedly, locals and tourists look forward to these drinks every year! 

December 29, 2022
Food & Drink

Candy and Snacks: The Best of Ruby Chocolate!

Meet ruby chocolate! If you’re intrigued by the first new chocolate in over 80 years, continue reading to learn more about this fascinating chocolate candy and snacks!

December 29, 2022
Food & Drink

Japanese Dessert: The Best Types You Need to Try!

The Japanese dessert has a very rich history and variety! Adding new desserts to your repertoire indeed makes life sweeter. The regional desserts of Japan are also well-known and adored, just like its food!

December 29, 2022