Crunchy wafer on the outside, sweet airy chocolate on the inside. This taiyaki is all dressed up for New Year’s!

Tai (red sea bream) is a symbol of good luck in Japan. So take a bite and your 2023 will be swimming with good luck!

New Year’s is a time for traditions. And what’s more traditional than senbei crackers with ume plum jam?!

Crunch into these lightly sweetened rice crackers– they’re good on their own, or with a bit of sour plum jam on top!

No New Year’s celebration is complete without some cake!

These limited edition KitKats are flavored with strawberry juice and rum. Sweet and slightly sour flavors are the perfect addition to the milk chocolate base!

Common Allergens: Wheat, Dairy, Soy, Alcohol*

May Contain Traces Of: Egg, Almond, Sesame

Grab your champagne flutes, cause it’s time to raise a glass to the new year! 

This premium Fanta is made from the puree of high quality European pears. Its luxurious aroma complements its sweet and tart flavors!

Like post-countdown fireworks bursting in the night sky, these chocolate bars explode with butter cookie flavor! 

We can’t get enough of their crunchy, buttery goodness! 

Common Allergens: Wheat, Dairy, Soy, Cashew, Almond

Waku Waku! We’re so excited to snack on these kawaii pink candies inspired by Anya, the pink haired telepath!

These sweet and sour fruit flavored hard candies come in lots of unique designs. Which version did you get?!

May Contain Traces Of: N/A
Suitable for Vegetarians: Yes

Everyone knows that Anya’s favorite snack is peanuts! 

Crunchy bite-sized rice crackers are flavored with a sweet caramel sauce and sprinkled with roasted peanuts!

Luxuriously thick cut potato chips are covered with savory nori seaweed and lightly seasoned with salt. Flakes of roasted chili pepper give them a bit of kick!  

May Contain Traces Of: Egg, Dairy, Wheat, Shrimp, Crab

It’s time for the New Year’s toast! 

Each bite of these mini rusks is packed with the flavors of sweet azuki bean and rich, creamy butter!

May Contain Traces Of: Egg, Peanut, Shrimp, Crab

Don Don is the sound of taiko drums, a staple during the New Year’s festivities!

Join in the celebration with this savory Japanese sauce flavored snack! These little crackers pack some serious umami flavor.

Common Allergens: Wheat, Dairy, Soy, Peanut

Long and thin, these hand-pulled somen noodles are sure to give you good luck in the New Year! They go perfectly with the gentle taste of bonito, shiitake mushrooms, and kelp dashi soup. (Be sure to slurp them for an extra authentic experience!)

Since many people send gifts to express their gratitude during the New Year’s holiday, delivery services are a big deal! 

This little delivery truck is heading your way filled with tasty strawberry flavored mints!

May Contain Traces Of: Egg, Gelatin, Almond

January’s the start of strawberry season in Japan– there are even dessert buffets overflowing with high quality strawberry goodies!

Strawberry milk flavored puffed rice has all the sweetness of freshly picked strawberries, and they’re perfect for sharing!

May Contain Traces Of: Peanut, Almond, Cashew

The morning after your New Year’s celebration, skip cooking breakfast and go for some cereal and milk! 

These fluffy, crispy oats have a slightly sweet milk coffee flavor.

May Contain Traces Of: Egg, Peanut, Buckwheat, Shrimp, Crab

Just like the yakisoba sold at food stalls during the first shrine visit, these soba snacks have a satisfyingly savory flavor! 

The unique crunchy mixture of rice puffs and bits of fried noodles are flavored with nori seaweed and tangy sauce!  

Common Allergens: Wheat, Soy, Shrimp, Egg

Hey, TokyoTreat Fam! We hope you’re enjoying ringing in the new year with this month’s box!

Snap a selfie or group pic with your box while you celebrate the new year! Upload it to social media with the #tokyotreat and #TokyoTreatNewYear hashtags. If you do this by February 25, 2023, you could win!

All winners will be announced on talk.japanhaul.com! If you win - make sure to claim your prize via the community forum before March 15, 2023 (ask an admin if you need help)!

Get ready to start counting down, cause it's time for a Snackin' New Year filled with limited edition Japanese treats! 

TokyoTreat's January 2023 box Snackin' New Year, full of limited edition Japanese snacks from KitKat, Fanta, Koikeya and more! 

Get ready to start counting down, cause our New Year’s flavor celebration is about to begin! 

Countdown to Flavor!

New Year’s is the most important holiday of the year in Japan. From ancient traditions to modern day parties, Japan takes New Year’s to the next level!

We want people around the world to experience that excitement, so we packed all our favorite Japanese New Year’s treats in the Snackin’ New Year box!

Year

Year

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