These Lucky Red & White KitKats are the perfect treat to ring in the New Year!

Super sweet white chocolate and classic milk chocolate create a perfect blend of irresistible flavor!

May Contain Traces Of: Egg, Almond, Sesame

Did you know that tai or “sea bream” are symbols of luck & wealth in Japan?

We added this crispy Taiyaki snack with a smooth chocolate-y center to bring luck this year!

This snack is based on a classic treat called daigaku imo or “university potato”!

These dense & crunchy potato sticks are a little bit sweet with a strong sesame flavor!

If you’re looking for a mildly sweet cracker-like snack, then look no further!

These yummy Pretz sticks are the perfect snack to enjoy at a New Year’s Party!

May Contain Traces Of: Egg, Peanuts, Shrimp

We included these pillow-y soft and mildly sweet red bean donuts–perfect for a New Year’s Party!

Red beans are eaten on New Years in Japan to ward off bad luck & bad vibes!

Since mochi is a classic New Year’s treat, we sent these agemochi or “deep fried mochi” snacks!

This agemochi has a slightly sweetened soy sauce flavor that perfectly balances the mochi!

May Contain Traces Of: Shrimp, Crab, Egg, Dairy, Peanuts

These little potato sticks are packed with big umami flavor from nori shio or “seaweed salt”!

Their cute shape reminds of sparklers we use on New Year’s Eve!

May Contain Traces Of: Egg, Dairy, Wheat, Shrimp, Crab

We’re ready to make a New Year’s toast with this lightly sweet & lemon-y drink!

Packed with 12 lemons worth of Vitamin C, it’s the perfect drink to toast for good health!

Enjoy the flavor punch of this sweet and slightly sour candy lollipop!

Open your candy bag, take a lick of the lollipop, then dip it into the candy powder for a sweet treat!

This chewy candy rope has a sweet soda-flavored center with a mystery soda-flavored outer shell!

What do you think the mystery soda flavor could be?

Ever wondered what Americanised fried potato snacks from Japan taste like? 

These light & crispy french fry-shaped treats are the perfect New Year’s party snack for sharing!

Soba noodles are eaten on New Year’s to bring in prosperity, a long life, and a happy home!

We recommend adding kamaboko (steamed fish cake) or green onions as toppings for a full meal!

Common Allergens: Wheat, Buckwheat, Dairy, Soy, Japanese Yam

May Contain Traces Of: Egg, Shrimp, Crab, Mackerel, Sesame, Chicken, Pork, Beef, Gelatin, Seafood, Squid

This beloved snack is famous for its curry flavor, a beloved homestyle dish all across the country!

Crunch into these crispy crackers filled with aromatic spices! 

May Contain Traces Of: Egg, Dairy, Soy, Shrimp

Wish upon a star with this adorable star-shaped corn puff snack for New Year’s!

The crispy corn puff balances out the sweetness of the smooth chocolate almost like magic!

This yummy classic dagashi snack has the perfect chargrilled eel flavor!

Its chewy texture makes it the ultimate festive snack!

Hey, TokyoTreat Fam! We hope you are having an amazing New Year’s holiday!

How do you like to celebrate New Year’s? Do you make special food, host a party, make New Year’s resolutions? We’d love to see how you share in the fun! Snap a photo/reel/video of you, or anything that shows your spirit of New Year’s, along with your TokyoTreat box, then upload it to social media with the hashtags #TokyoTreat and #TokyoTreatNewYear. If you do this by February 25th, you could win!

All winners will be announced on talk.japanhaul.com! If you win - make sure to claim your prize via the community forum before March 15th, 2024 (ask an admin if you need help)!

Check out what's in our New Year Snackin' Party box!

After an exciting 2023, we’re ready for an awesome New Year’s holiday in Tokyo!

Whether it’s  eating yummy soba noodles or mochi, shopping for popular lucky bags, or jamming to the best pop hits of the year, there’s lots of special New Year’s traditions to celebrate in Japan!

We wanna bring you a taste of New Year’s, or Oshogatsu, in Japan, so we packed this special-edition box full of our fave snacks just for you! So grab your best sparkly party outfit and your 2024 sunglasses, cause it’s time for a New Year Snackin’ Party!

TokyoTreat's January 2024 New Year Snackin' Party box, full of limited edition Japanese snacks from Glico, Suntory, Koikeya and more! 

Happy New Year from TokyoTreat!

We’re eating delicious soba noodles or chewy mochi, shopping for lucky bags, or jamming to the year’s best pop hits!

HAPPY NEW YEAR!

We’re kicking off 2024 Tokyo-style!

New Year’s Lucky Bags are hugely popular in Japan for New Year’s! Any brand or shop can have a lucky bag sale.

New Year Snackin' Party

What’s inside this box

HAPPY NEW YEAR!

We’re kicking off 2024 Tokyo-style!

HAPPY NEW YEAR!

We’re kicking off 2024 Tokyo-style!

DID YOU KNOW?

Japan’s 福袋 Fukubukuro Lucky Bag Culture!

DID YOU KNOW?

Japan’s 福袋 Fukubukuro Lucky Bag Culture!