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Ginza at night. There is the Wako Department Store nearby.
Ginza at night. There is the Wako Department Store nearby.

Ginza and More Fashionable Neighborhoods in Tokyo

Thuy FangThuy Fang
Published Time
Posted on October 17, 2024

Japan is famous for its exquisite nature and cultural heritage and attracts visitors with its stunning fashion neighborhoods. From bustling streets in Tokyo to quaint alleys in Kyoto, each area has its one-of-a-kind and appealing style. Let’s explore Tokyo’s five most amazing places to experience the fashion world, starting with Ginza!

Ginza

Ginza is a vibrant neighborhood in the Chuo Ward of Tokyo. The name Ginza means “silver mint,” which reflects its history. It was once the site of a silver coin mint established in 1612. Today, Ginza is one of the world’s most famous shopping areas, filled with luxurious boutiques, department stores, and fancy restaurants. The streets come alive with bright lights and laughter, especially at night.

After a big fire in 1872, the area was rebuilt with modern brick buildings, symbolizing Japan’s growth. While many old European-style buildings are gone, some beloved places, like the Wako building with its well-known clock tower, remain.

A busy shopping street in Ginza at night.
Ginza is a classic neighborhood of high fashion and upscale nightlife. Image via Shutterstock

Ginza is home to renowned department stores such as Mitsukoshi and Matsuya, which have been around for centuries. These stores offer a wide range of Japanese goods, from trendy fashion to unique souvenirs. Don’t miss the food courts in their basements, where you can find delicious international treats!

Aside from shopping, Ginza boasts a lively arts scene and exciting activities. The Kabukiza Theatre is a must-see, where you can catch traditional kabuki performances. You will also love visiting the Ginza Hakuhinkan Toy Park, packed with thousands of toys, or checking out the Apple Store for the latest gadgets.

Koenji

Known for its distinctive and creative atmosphere, Koenji is a hub for alternative culture. It first gained popularity during the 1960s, growing from Japan’s radical student movements. Koenji’s shopping streets, including Koenji Junjo and Koenji Pal, are full of stores selling vintage clothes and secondhand records. Many visitors come to the area to hunt for unique outfits in its vintage stores, some famous across Tokyo.

A man in a trendy shirt in Koenji.
Koenji has a lot of hidden gems to discover! Image via Shutterstock

Moreover, Koenji is also known for its lively music scene. The neighborhood also has many live music venues where you can listen to everything from J-pop to punk rock. It’s an excellent place for anyone who loves discovering new tunes or enjoying the energetic atmosphere filling the streets.

One of the main highlights of Koenji is the Koenji Awa Odori Festival, held every summer. Attracting over a million people to watch 10,000 dancers perform in the streets. This traditional dance festival started in 1957 to boost the local shopping district. Since then, it’s become a significant celebration filled with music, dancing, and fun.

Harajuku

Harajuku is a lively and colorful district situated in the Shibuya area. It stretches from Harajuku Station to Omotesando, making it a cherished destination for tourists and locals. Harajuku is world-famous for its youthful energy, fashion, and culture. The district attracts teenagers and young adults who express themselves through bold and unique clothing styles.

Tourists and locals walking down Takeshita Street in harajuku.
Harajuku is one of the trendiest and most eclectic neighborhoods in the city! Image via Shutterstock

The heart of Harajuku’s fashion scene is Takeshita Street, a narrow street lined with numerous trendy stores and fashion boutiques. Here, you’ll discover a mix of kawaii accessories alongside goth and punk-inspired outfits. Also, Harajuku’s fashion is all about self-expression, so you’ll see people dressed in various styles. You can also explore some of Harajuku’s luxury brand stores, chic cafes, and lovely crepe stands.

Harajuku also has some wonderful attractions like Yoyogi Park and Meiji Shrine. Meiji Shrine. Yoyogi Park is a calm escape where people gather to relax and enjoy nature. Meiji Shrine is a beautiful historic spot where you can find peace and broaden your knowledge. 

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Asakusa

Asakusa is a charming neighborhood located in Taito City. It is best known for Senso-ji, a renowned Buddhist temple built in the seventh century. The temple is dedicated to the goddess of mercy, Kannon. This is one of Tokyo’s oldest and most visited temples.

Women wearing kimono in Asakusa.
Asakusa is home to more traditional clothing stores. Image via Shutterstock

Asakusa has a long history as a fun entertainment spot, especially during the Edo period (1603-1867). It was well-liked for theaters, kabuki shows, and a big red-light district. Although much of it was destroyed during World War II, it was rebuilt and became lively around Senso-ji Temple. This neighborhood is also well-known for its festivals, including the Sanja Matsuri in May, where thousands carry portable shrines through the streets.

In addition to its cultural charm, Asakusa offers a variety of fun activities. Tourists can take guided tours on traditional rickshaws or enjoy a boat ride along the Sumida River. For amusement, visitors can stop by Hanayashiki, Japan’s longest-running amusement park, or explore Kappabashi Street, known for its high-quality cooking tools and quirky plastic food models. Asakusa’s variety of shops, ranging from traditional craft stores to modern boutiques, makes it an excellent place for shopping. 

Omotesando 

Omotesando is a dynamic location in Tokyo, nested between the bustling areas of Harajuku and Aoyama. It’s considered one of the most fashionable spots in the city, with high-end stores, exclusive architecture, and a mix of cool cafes and diners. Initially built in the Taisho era (1912-1926) as a path to the Meiji Shrine, Omotesando has become a hub for luxury shopping and style. 

Omotesando Hills in the day time.
Omotesando has a long avenue of luxury fashion stores! Image via Shutterstock

As you walk down Omotesando, you’ll see stores such as Prada, Dior, and Louis Vuitton housed in modern, eye-catching structures. Even if you’re not shopping, exploring the area and admiring the architecture is an exciting experience. You can also visit Omotesando Hills, a luxury shopping complex, for more high-end fashion and beautiful design.

While there are many expensive stores, you can also find more budget-friendly places like H&M and Zara. Kiddy Land is a must-visit for those who love toys, offering a vast selection of fun character items, including Pokemon and Hello Kitty. In December, Omotesando becomes extra magical with its Winter Illuminations, where thousands of lights decorate the trees.

Why are neighborhoods like Ginza so fashionable?

All in all, neighborhoods like Ginza, Asakusa, and Harajuku have become fashionable and famous thanks to their unique characters, vibrant cultures, and rich histories. Each area offers something unique: luxurious shopping, alternative fashion, youthful creativity, or historical charm.

Ginza during the daytime.
Would you ever go to Ginza or any other neighborhood in Tokyo? Image via Shutterstock

They all stand out for their blend of modernity and tradition, attracting visitors with elegance and charm. Furthermore, the lively atmosphere in these neighborhoods encourages people to explore and express themselves. Which Japanese neighborhood do you like and find most impressive? Feel free to share your thoughts in the comments!

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