Japanese candies range from traditional to crazy and unique flavors! There are many flavors of Japanese snacks that companies in other countries never would have thought of!
The most common flavors for Japanese candies include ramune, matcha, red beans, octopus, curry, sakura, chocomint, and lemon! Other snacks include potato chips, gummies, marshmallows, chocolate (think of KitKat), and so on!
Japanese people also have their own traditional snacks known as wagashi. Most of these treats come from times when Japan didn’t have any connections to Western countries, which makes these treats so unique!

Even though it’s not too far from Tokyo, surrounded by nature, Yamanashi prefecture is famous for Mount Fuji. Besides that, the area is also renowned for its fruit, especially peaches! The Shingen Momo is also a type of Manju, but instead of the traditional red bean paste, white bean paste and peach jelly are used as filling.
There’s a big chance that you have heard of Ichigo Daifuku or strawberry daifuku. It’s a famous Japanese sweet and is originally from Osaka, a prefecture famous for savory snacks like takoyaki and okonomiyaki.

If you already love mochi, you will love this treat too! Ichigo Daifuku’s ingredients are mochi, sweet red bean paste, and strawberry! This fruity Japanese snack is perfect for spring and summer, and you can find it throughout all prefectures in Japan.
Momiji Manju is a traditional Japanese sweet treat from Hiroshima prefecture. The Japanese word momiji means ‘autumn leaf,’ and because Hiroshima is famous for maple trees, these manju are also shaped like leaves! They are made of castella cake filled with sweet red bean paste, one of the most popular fillings for wagashi.
Looking to enjoy delicious Japanese candies and sweets? Check out TokyoTreat! TokyoTreat delivers limited-edition Japanese noodles, snacks, drinks, and sweets right to your door so you can enjoy the latest Japanese desserts in the comfort of your home!

Japanese people who visit Tokyo never forget to bring back some Tokyo Bananas for coworkers, family, or friends! It’s by far the most popular snack in Tokyo. The ‘bananas’ are made of soft cake filled with custard cream. Shops often come out with Tokyo Bananas with exciting designs such as animal prints or flower prints!

The Mizu Manju from Gifu Prefecture looks like colorful water drops and is probably the prettiest treat on this list. Thanks to starch made of a unique Japanese root, they look like big drops of water and are a treat that people especially enjoy in summer. This manju doesn’t come in one but in several flavors, such as red beans, matcha, and other fruity flavors!

Aomori Prefecture in Japan is especially famous for its delicious apples and apple pie! These apple pies are pretty different from the ones we know, though! A whole candied apple, then wrapped in a flaky pie crust. It’s best served warm!

Just as Aomori prefecture is famous for its apples, People from Yamagata take pride in their cherries! Because Yamagata produces 70% of Japan’s cherries, they make plenty of cherry Japanese candies and treats! The Sakuranbo Kirara consists of jelly with a whole cherry! Doesn’t it sound great for summer?
Fukuoka Prefecture, located in the south of Japan, is famous for these adorable chick snacks! These cute treats originated in 1912 by confectioner Shigeru Ishizaka.

He had a deep connection to sweets, believing that our products should symbolize not only our lives but also our true hearts. Through Hiyoko, he hopes to create a more friendly and lively society. The filling of pea beans and fresh eggs complements the exterior and is slightly savory.

Wari Gori is a classic Japanese candy from Ishikawa prefecture and looks similar to rock candy. They are a lot softer, though, and use dried kanten agar jelly, which results in beautiful transparent colors! These sweets have a refreshing and subtle flavor and taste crunchy on the outside and silky inside. These traditional sweets are hand-made and broken into pieces by craftsmen.

Okinawa is an island south of Japan; visitors are particularly fond of these chinsuko cookies. These cookies are similar to shortbread cookies made of floor lard and sugar. They come in several flavors: vanilla, sweet potato, coconut mango, chocolate, pineapple, and so on!
Which of these 10 traditional Japanese candies would you like to try or have you tried? Let us know in the comments!
The University of Tokyo is Japan’s most respected national university. Students from Japan and around the world hope to study there. The school offers strong education, research opportunities, and paths to top careers in business, government, science, and academia.
In Japan, Valentine’s Day is a big celebration. Couples have plenty of romantic spots and fun activities. Instead of just watching a movie or dining at a fancy restaurant, try something new. Check out these ideas to make your Japanese Valentine’s Day truly unforgettable!
Valentine’s Day 2026 in Japan reflects how the month of February has grown beyond romance into a broader seasonal experience. The holiday now sits alongside winter food trends, public events, and quiet indoor activities.
Marie Kondo is a Japanese organizing consultant, author, and television host. She is best known for the KonMari Method, which encourages people to keep only the things that “spark joy.”
Japanese denim is famous worldwide for being thick, tough, and beautiful, with fades that tell a story over time. What started as an obsession with vintage American jeans slowly evolved into a culture of craftsmanship, making Japan one of the global capitals of high-quality denim. How did Japanese denim start? Denim arrived in Japan after...
Toyama’s nickname as “The Venice of the East” goes beyond a pretty view. It reflects centuries of Japanese history, when this quiet city on the Japan Sea coast grew up around rivers, canals, trade routes, and a unique medical industry that sent traveling sellers across the country. Today, Toyama still feels like a city shaped...