Japanese Festivals: Best Way to Enjoy the Summer!

In all four seasons of Japan, there are festivals everywhere—traditional, cultural, and even lively music events. The variety of Japanese festivals is also one of the most special features of summer, making everyone fall in love with this season. Let’s quickly look at some interesting things about Japanese summer festivals, also known as natsu matsuri!

Why do Japanese summer festivals feel so lively?

Japanese festivals are bursting with life since they are a giant mix of sounds, colors, lights, and flavors. Each part of the festival has its charm! Taiko drums bring the rhythm, yukata (cotton kimono) adds beauty, chochin lights up the night, mikoshi (portable shrines) carry the spirit of the gods through the streets, and yatai stands fill the air with the smell of yummy food. Together, they turn an ordinary summer evening into something unforgettable.

You can hear the deep boom of taiko drums, a strong beat that makes people want to dance. The streets glow warmly with chochin lanterns swaying in the summer breeze, while people dressed in colorful yukata look cheerful and relaxed. Every corner feels alive, whether it’s the crowd cheering for a mikoshi parade or kids running to grab their favorite snacks.

What delicious foods should you try at a natsu matsuri?

The food is just as exciting at Japanese festivals as the music and lights. The smell of sizzling yakisoba fills the air with its savory sauce and stir-fried noodles mixed with vegetables and juicy meat. Takoyaki, with its soft inside and tasty octopus pieces, is topped with sauce, mayonnaise, seaweed, and bonito flakes, making each bite full of flavor. 

If you want something sweet, try a choco banana coated in chocolate and sprinkles, or taiyaki shaped like a fish with a warm, sweet filling inside. There’s also kakigori, soft shaved ice covered in colorful syrups and sometimes sweet beans or fruit. Walking through the rows of yatai feels like exploring a giant open-air kitchen! The best thing is that all the food is easy to eat while walking, so you can enjoy the festival sights and sounds without stopping.

Drinks are a big part of the fun, too! Ramune soda is a must-try, not just for its sweet, fizzy taste, but for the fun of popping the marble inside the glass bottle. You can also find cold tea, fruit juices, or even chilled beer for adults.

Are you looking for great snacks while checking out the summer festivities? Check out TokyoTreat! TokyoTreat delivers limited-edition Japanese noodles, drinks, snacks, and sweets right to your door so you can enjoy the latest Japanese treats directly from Japan!

What fun Japanese festival games are worth playing?

There are so many different games to try! You might test your speed in goldfish scooping, where a paper scoop must catch slippery fish before it tears. Or you could join yo-yo tsuri, fishing out cute, bouncy water balloons that bob in the water. If you like aiming challenges, ring toss lets you throw rings onto pegs to win anything from toys to snacks.

What makes these matsuri games so special is the lively atmosphere around them. Friends compete for fun, parents cheer for their kids, and people smile when someone wins a prize. Even if you don’t win, you still get to take home the memory of trying.

What are the must-see Japanese festivals this summer?

In Kyoto, Gion Matsuri turns the streets into a moving art display with giant floats and people in traditional dress. Far north in Aomori, Nebuta Matsuri fills the night with glowing warrior-shaped lanterns, lively drumming, and dancers calling out to the crowd. These events bring together locals and visitors to share in the excitement, enjoy street food, and join the celebration.

Some natsu matsuri feel magical and romantic, like the Tanabata Matsuri in Sendai, where colorful streamers and bamboo wish trees line the streets with handwritten hopes. Others carry mystery and legend, like the Shiranui Fire Festival in Kumamoto. It lights up the sea with flaming torches, fireworks, and a reenactment of a centuries-old tale about mysterious fires over the water. They show how Japan’s summer can feel both dreamy and powerful.

Why do people love Japanese festivals so much?

Japanese festivals remain cherished because they offer more than just entertainment. These events keep cultural stories alive for locals through music, dance, and rituals. Visitors from abroad or people who love Japanese culture are a chance to experience traditions not just as observers, but as part of the celebration.

They also have a unique power to connect people. Families, friends, and even strangers gather to eat together, cheer for performances, or play games side by side. The lively sounds and bright lights create an open space where everyone feels welcome. If you could join a natsu matsuri, what part would you be most excited to experience? Let me know in the comments!