Latest blogs

POV: You just got ramune from Japan! Maybe you scored it in your latest TokyoTreat monthly subscription box or you found a tasty one on Japanese goods marketplace JapanHaul? You’re super psyched! There are so many awesome ramune flavors to try! Which did you get? Ramune is the king of Japanese carbonated drinks and has...

You probably already know about Japanese Kit Kat’s vast array of flavors, but Pocky comes in many delicious flavors too. From tried and true classics to Japan-exclusive, to so crazy you have to wonder (whisky Pocky anyone?), these are the 10 best Pocky types for you to try! These first 6 flavors have withstood the...

Japanese Chocolates aren’t just limited to your standard milk chocolate or dark chocolate. You’ll also find tons of unique products that are exclusive to Japan, like Ruby Chocolate Kit Kats! When looking for souvenirs in Japan, the one thing which you will find in abundance and unique is Chocolate. Whether it is a 7-11 outlet...

Summer festivals in Japan (or Natsu Matsuri) are a must-experience event, beloved by adults & children alike! Every August, Japanese shrines are covered with lanterns and fun game stalls. There's nothing quite like the experience of passing under the shrine torii gates in a light yukata (summer kimono), then slowly walking around the shrine and...

You've heard about dark, milk and white chocolate. But what about ruby chocolate? When it first came out, this pink chocolate became an instant hit. Especially in Japan, where suddenly everything in the sweets aisle seemed to take on a rose hue. How did this chocolate sensation start? And where is it going? Let’s find...

The name “Amaou” (あまおう) is an acronym for the Japanese adjectives amai (sweet), marui (round), ooi (big), and umai (delicious). This describes Amaou strawberries perfectly: they are consistently round, large, and sweet.