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A woman is holding out a pink gift box for her sweet Valentine.
A woman is holding out a pink gift box for her sweet Valentine.

Sweet Valentine from Japan to You!

Thuy FangThuy Fang
Published Time
Posted on February 10, 2025

This February, why not add a little extra sweetness to your sweet Valentine celebration with a taste of Japan? From romantic dramas that stir emotions to mindful gifts and traditions, Japan offers a unique way to experience love and affection.

What are some romantic shows I can watch this February?

Japan has some of the sweetest romance movies and shows, perfect for a cozy February! These stories take us on heartwarming journeys filled with love, hope, and sometimes some heartbreak. Some explore the challenges of modern relationships, while others take us back to young love and dreams that never fade.

With breathtaking locations, deep emotions, and meaningful messages, these shows and movies are an excellent way to celebrate love this sweet Valentine’s season!

A couple getting married on "Love is Blind: Japan".
This show is the ultimate speed-dating experience! Image via About Netflix

In Love is Blind: Japan, people talk in unique rooms called “pods” where they can’t see each other, hoping to fall in love through conversation. Love Deadline adds excitement as women have just 30 days to decide whether to propose before their partners leave. In Full-Time Wife Escapist, Mikuri’s marriage of convenience slowly turns into real love. 

Meanwhile, Your Name tells the magical story of Mitsuha and Taki, who mysteriously switch bodies and form a deep connection across time. And First Love will surely bring you to tears! It follows Yae and Harumichi, childhood sweethearts torn apart by fate, who reunite years after a life-changing accident.

What is White Day?

White Day, celebrated on March 14, is Japan’s unique way of saying “thank you” for sweet Valentine’s Day gifts! One month after women give chocolates to men, the men return the favor with gifts like white chocolate, cookies, flowers, or even fancy presents like jewelry. A fun rule called sanbai gaeshi means men often give back gifts two or three times more than they got!

A couple drinking at a party for White Day somewhere in Tokyo.
There are may be a few events in Tokyo on this special day! Image via Shutterstock

This tradition started in 1978 when a Japanese candy company introduced “Marshmallow Day,” which later became White Day. The idea quickly spread across Japan and other Asian countries like South Korea and China.

What are some love superstitions in Japan?

In Japan, there are some interesting love superstitions that couples believe can make their relationships stronger or bring good luck. For example, couples visit places like Tokyo Tower, where seeing the lights turn off at midnight is thought to promise a love that lasts forever.

Swan boats in Inokashira Park.
Which of these superstitions intrigue you the most? Image via Shutterstock

Another cute tradition happens on Enoshima Island, where couples attach padlocks to fences to symbolize their love, hoping it stays strong forever. Some couples even walk on heart-shaped stones together at special spots, believing it will strengthen their bond.

There are also some quirky beliefs, like avoiding swan boats in Inokashira Park because they’re said to cause breakups or not using scissors on a date, as it’s thought to “cut” ties. Whether you believe in these or not, they bring magic and fun to relationships in Japan!

Are you looking for great snacks for your sweet Valentine? Check out TokyoTreat!

What are some sweet Valentine’s gifts I can get?

Valentine’s Day in Japan is about showing love and appreciation with thoughtful gifts, especially chocolates! Handmade chocolates are a huge tradition, where people put effort into making their personalized treats. Along with chocolates, you can also find unique gifts like famous Tokyo Banana cakes or even a lovely box of wagashi (traditional sweets) from Kikunoya, filled with treats like yokan (red bean jelly) and monaka wafers. 

An assortment of Valentine's Day gifts.
There are so many gifts you can get during this time of year! Image via Shutterstock

For something a little different, a bottle of Toshimaya Honten Daiginjo Sake or some Kyoto green tea offers a calming and elegant touch to your celebration. These gifts embody Japanese culture and show how much you care! And sometimes, a simple card can say everything about your love and feelings.

What is the significance of red and white in Japan?

In Japan, red is a color of energy and joy! It’s used in celebrations like weddings and New Year’s and is believed to drive away bad things. Red brings happiness and good luck, making everything feel exciting and lively!

Red and white koi fish.
What do you think of red and white in Japanese culture? Image via Shutterstock

White, on the other hand, stands for purity and new beginnings. It’s worn at weddings to symbolize a fresh start and at funerals to show respect. White brings calm and peace, balancing red’s bold energy with simplicity and sincerity.

What snacks should I try this month?

Why not try some delicious Japanese snacks for a sweet Valentine’s Day? Matcha-flavored treats like Kit Kat bars are super popular. You can also enjoy a slice of Japanese shortcake filled with fresh strawberries and fluffy cream – a treat loved by many and perfect for this special day. Chocolate is, of course, a must! In Japan, there are many options, such as chocolate-covered strawberries or fancy truffles from local shops. 

A plate of candied sweet potatoes, or kenpi, with two cups of tea.
Kenpi originally came from Kochi Prefecture. Image via PR Times

But don’t forget about kenpi, a traditional snack made from sweet potatoes! It’s crispy, sweet, and a bit nostalgic. It’s made by frying sweet potato sticks and coating them in a sugary glaze, and it’s a delightful treat loved by Japanese people!

Why should I try to have a sweet Valentine this year?

This Valentine’s season, embracing the sweetness of the occasion with thoughtful gifts, heartwarming shows, and delightful treats can create unforgettable moments of love and connection. Whether you’re watching a romantic Japanese drama, enjoying the rich tradition of chocolates, or savoring a slice of matcha cake, there’s something special about celebrating love with those around you. 

A couple embracing during Valentine's Day at night, with Tokyo Tower glittering in the background.
How will you spend time with your loved ones on Valentine’s Day? Image via Shutterstock

A sweet Valentine is about the gifts and the memories you make along the way. So, why make this Valentine’s Day unforgettable by sharing your favorite traditions or gift ideas? What is your go-to way of celebrating a sweet Valentine? We’d love to hear from you!

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