With the Bump of Chicken new single "Shinsekai" playing on the background, once again Your Name producer Genki Kawamura tell us a story about a quest for Love. This time for the occasion of the 70 years of Lotte, the famous Japanese chocolate brand.
The video itself features most of the popular Lotte product, 17 of Lotte’s sweets brands, some as a realistic representation, other humanized by Studio Bones, (Soul Eater, Ouran High School Host Club and My Hero Academia).
The leitmotif of loss, search and finding is the same showed in Your Name, this time told in less than 4 minutes movie.
The music video is technically impeccable and it doesn't feel like a commercial, more like a real short movie where the music and the story play the main elements and the LOTTE products are just secondary.
Another great example of how anime can be a powerful communication tool, capable to speak straight to the heart
Here's the link to the video!