
Japanese Makeup Brands You Need to Know
Japanese makeup trends have become wildly popular in recent years, with many products, brands, and styles going viral. Japanese makeup brands, both drugstore and high end, are renowned for their variety and quality, focusing on light and natural looks.

Why Purikura Is Japan’s Ultimate Group Photo Experience
Since the 1990s, purikura have been steadily taking over entertainment centers , with entire shops now dedicated to housing these booths. Keep reading to find out what makes them so unique!

Sanrio Puroland Guide: Celebrate 35 Years of Hello Kitty
On the outskirts of Tokyo in Tama New Town sits Sanrio Puroland: an indoor theme park dedicated to lovers of Hello Kitty and other Sanrio characters. With colorful attractions, live shows, themed restaurants, and character shops, Puroland is a dream destination for Sanrio lovers. In December 2025, the park celebrated its 35th anniversary, making it...
Tamon’s B-Side: The Romance Anime to Watch This Season
At the beginning of this year, an idol-fan romance titled Tamon’s B Side surprised viewers with its unique concept, relatable characters, and high-quality soundtrack and animation. Let’s talk about why it’s become so popular!
Gyaru Fashion: One of Japan’s Most Iconic Street Styles
Many street styles have emerged from Japan, from maximalist decora to princess-like lolita fashion. However, likely none of them are as iconic as the Shibuya gyaru. More than just a fashion style, gyaru has developed as an entire cultural movement of its own, leaving its mark both in Japan and internationally. Let’s talk more about...