Love is in the air… in March?! We think the day of love is on February 14th. But that is only half true in Japan! Find out more about the second Valentine’s Day – White Day.

The sakura tree is famous during Japan’s sakura (cherry blossom) season. As full blooms only last for about a week before the petals fall, cherry blossoms symbolize the fragility of life in Japanese culture.

As the years have changed and Japan has progressed, the sakura tree remains a significant symbol in Japn! Beyond the beauty and its iconic stature, what is behind the interesting lucky sakura?

We love the sakura season as much as the next person. But one thing that makes our excitement peak is the anticipation for limited edition cherry blossom and sakura flower-themed food found in Japan’s convenience stores.

Many Japanese people find good fortunes by visiting shops to buy themselves exclusively lucky bags – fukubukuro!

On January 1st, Japanese people gather to start the new year on a good note, to bring new fortune! But what about the Lunar New Year? Do they celebrate it? Where do they celebrate it? Let’s find out!