Latest blogs

What is Senbei? The Japanese Rice Crackers With a 1000 Year History
Senbei (煎餅), crunchy rice crackers, are one of the oldest Japanese snacks—and one of the most popular! You can buy them in convenience stores, supermarkets, dagashi-ya, and even department stores, all over Japan. More luxurious senbei are often served with green tea to welcome guests, especially in more traditional homes and ryokan. But senbei can...

The Long and Short of Sakeru Gummy’s Long Long Man Commercial
Japanese ads have long been notorious for their silly, over-the-top, and often baffling content. A quick glance at the multitude of compilations of Japanese commercials on Youtube reveals not only that there’s an international audience for Japan’s colorful ads, but that this trend is far from dying out. Every once in a while, however, an...

6 Weird Japanese Candies That You’d Never Believe Are Real
Japanese food attracts foodies from around the world with its delicious and unique cuisines. In fact, before the tourism industry across the world was hit by Corona, Japan’s food tourism was booming. Sushi, Ramen, Tempura are some of the most common cuisines that are popular among people around the world. Tourists visiting Japan made it...

5 Weird Japanese Snacks that Taste Better Than They Sound
Weird Japanese snacks have taken the internet by storm in the past few years. But do they really taste as bad as they sound? From fizzing toilets to ramen ice cream, these 5 snacks sound strange, but are surprisingly delicious! The Moko Moko Mokolet Photo: Heart Ltd. Forget bowls or plates, why not eat your...

Check Out Our Interview with DeliveryRank!
We had the pleasure of sitting down with Sarah Kirton, Content Editor for DeliveryRank, to chat about our Japanese snack boxes TokyoTreat and Sakuraco. The conversation ranges from the origins of TokyoTreat and the unique identity of both brands to the (not so) secret behind our success – you guys, our amazing community! It was...

Top 10 Amazing Japanese Potato Chips You Must Try!
Looking for the perfect Japanese snacks for movie night with friends? We highly recommend checking out these amazing potato chips from Japan! Now, Japan is home to some of the most delicious — and creative — types of potato snacks. These are our top 10 Japanese potato snacks you must try at least once! 1....