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TokyoTreat Japanese Snacks BlogMelty Kiss Chocolate: A Must-Eat Winter Treat in Japan

Melty Kiss Chocolate: A Must-Eat Winter Treat in Japan

By Linh
January 07, 2022

When the iconic boxes of Melty Kiss appear on the shelves of convenience stores and supermarkets, people start to realize that the winter season has come. For some Japanese people, it has become a ritual to eat Melty Kiss chocolates in winter. Do you know the meaning behind its name – Melty Kiss – and what is so appealing about this chocolate? 

Keep on reading because we’re about to tell you everything you need to know about this special chocolate!

A Winter Limited Treat

Melty Kiss is a premium seasonal chocolate from Meiji – one of the world’s leading dairy brands and one of the most famous Japanese chocolate brands.

This chocolate lineup was launched in 1992, with the idea of creating chocolate as smooth as snow, in order to deliver high-quality chocolate for enjoying the tranquility of winter.

Since it’s made with cocoa butter – which explains the unique smooth texture of the chocolate – Melty Kiss chocolate can only be stored at temperatures lower than 23℃ (73℉) as it will melt completely to liquid at 35℃ (95℉). This means that it’s basically impossible during the hot summer months.

That’s why this is a winter limited edition chocolate that you should enjoy before the cold season ends! Being a winter-only product is what makes Melty Kiss chocolate so special.

Want to send a heartwarming gift like Melty Kiss chocolate to some special someones this winter? Check out TokyoTreat! TokyoTreat delivers the most popular Japanese sweets and snacks, including Melty Kiss, straight to your door from Japan!

Melty Kiss Chocolate – An Elaborate Display from Design to Taste

Japanese people pay a lot of attention to appearance to the point that Japanese sweets and snacks products are not only tasty but also have extremely eye-catching packaging.

Meiji Melty Kiss Chocolate has a dedicated and gorgeous design. Each box contains 15 small pieces of chocolate with each being carefully and individually wrapped. This means that it is easy to put into your pocket and carry anywhere.

The design of Melty Kiss’s box is definitely a work of art with glittering snowflakes and cubes of chocolate snuggling together like couples or falling from the sky like snow. There are even some special packages that are decorated to be a perfect Christmas gift with Christmas lights and ribbons. So, this chocolate has always been considered a festive gift for friends on special occasions like Christmas or New Year and a perfect choice for couples on Valentine’s Day.

A box and individually wrapped pieces of Melty Kiss Chocolate on a table with a strawberry filling
Melty Kiss comes in plenty of delicious flavors, strawberry being one of the staples. Image via Shutterstock

These winter limited edition sweets have a cube shape with the outside being coated with smooth, soft,  fresh 75% cocoa powder, while the inside is a combination of nama chocolate (fresh chocolate) and whatever the main flavor is. This could be strawberry, premium chocolate, or creamy milk – the 3 most common flavors, or special ones such as matcha green tea, hazelnut, cappuccino, orange, mixed berries, mango. There are even Mont blanc, rum & raisin, and burned butter caramel flavors.

As written in its slogan 「雪のような口溶け 」(fuyunoyouna kuchidoke or melting in your mouth like snow), Melty Kiss chocolate melts quickly like snow, leaving an indescribable sweet feeling in your mouth and making you want to enjoy it forever. True to the name – Melty Kiss, when you put the chocolate on your tongue, can feel the soft, sweet taste as it melts like a passionate kiss.

Each cube of Melty Kiss chocolate is like the kiss of winter – melting in your mouth like snow – and you’ll find yourself wondering how nice it would be if the falling snow were actually chocolate cubes!

Melty Kiss Chocolate – Not Just a Cube of Chocolate, But Also a Feeling

A box of Melty Kiss chocolate on a blue background with a green tea filling.
The combination of Melty Kiss and green tea creates a very adult chocolate flavor with the right amount of bitterness. Image via Shutterstock

An interpretation of Melty Kiss chocolate that not many people know is that the shape of the chocolate is inspired by a snowflake. Although snow might be cold, snowflakes – the crystallization of snow – on the other hand, gives off a pure, beautiful and romantic feeling.

In Japan, giving one of these Japanese chocolates or enjoying one during the cold season is not just about satisfying your sweet tooth with chocolate. It is more about cherishing the affection we have for our loved ones and embracing the cold of winter. The availability in such a short period might seem like a pity, but being a winter-limited product has become the biggest attraction of this treat.

Seasonal or limited-edition products have always been loved in Japan. The joy of eating seasonal products at its best time is one of the ways many Japanese people celebrate the season.

What are your favorite Japanese snacks and sweets in winter? Have you ever tried Melty Kiss chocolate? Let us know what your favorite flavor is in the comments below!

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