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TokyoTreat Japanese Snacks BlogThe Best Snacks from Japan to Try: 2023 Edition!

The Best Snacks from Japan to Try: 2023 Edition!

Thalia HarrisThalia Harris
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December 01, 2023
A collection of the best snacks from Japan.

Get ready to ignite your taste buds and dance through the best snacks of 2023! Buckle up for a snacking adventure that’s bursting with flavor! It’s time to savor, munch, and celebrate the joy of the best Japanese snacks that 2023 has to offer!


Pocky is still a top favorite and a must-try Japanese snack in 2023. This slim, crunchy biscuit stick coated in tasty flavors is loved by snack fans all around the globe. Pocky is great because it’s simple: the perfect mix of crispy biscuit and creamy coating gives it a yummy texture that’s satisfying and makes you want more. 

Three boxes of Pocky one of the best snacks from Japan.
Pocky is one of the most famous Japanese snacks! Image via Shutterstock

Whether you like classic chocolate or new and exciting matcha and strawberry flavors, Pocky has something for everyone. It comes in easy-to-carry packs, making it perfect for a quick snack on the move. While snack trends change, Pocky remains a symbol of Japanese culinary excellence, proving that sometimes the simplest pleasures are the most lasting.

Kit Kat

Japanese Kit Kats stole the show as a must-try treat in 2023. These chocolate wafers have become a sensation among sweets lovers worldwide. What makes Japanese Kit Kats so rad? Well, it’s all about the wild flavors they’re serving up. Forget plain old chocolate – matcha, sakura, sweet potato, and even sake-infused varieties!

A bag of hojicha KitKat, one of the best snacks in Japan.
Japanese Kit Kat comes in so many flavors! Image via Shutterstock

The classic crispy wafer and these out-of-the-box flavors create a taste that’s not just tasty but downright awesome. Plus, these funky, colorful wrappers make them perfect for sharing or snagging as a sweet souvenir. While snack trends do their thing, Japanese Kit Kats keep rocking as a symbol of sweet innovation, proving that trying new flavors can be a fun ride for your taste buds.


Senbei also takes the spotlight as a snack you must try in 2023. These rice crackers have become a snack sensation, winning over taste buds. What makes senbei so awesome is the crunchy goodness that comes with every bite. Imagine a crispy, flavorful rice cracker perfect for any snacking mood.

A bunch of senbei, one of the best snacks in Japan.
Senbei are rice crackers! Image via Shutterstock

From classic soy sauce and savory nori seaweed to unexpected flavors like wasabi or sweet teriyaki, senbei offers an exciting snack-time taste adventure. Whether munching solo or sharing with pals, these rice crackers bring a satisfying crunch that’s hard to resist. With its diverse flavors and satisfying textures, senbei stands out as a snack icon, proving that sometimes the simplest pleasures in a snack pack are the mightiest punch.

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These sweet buns are like little bites of happiness that have won the hearts of snack enthusiasts everywhere. Melonpan gets its name not because it tastes like melon but because of its distinctive appearance, resembling the outer texture of a cantaloupe. What’s cool about melonpan is the contrast – a crispy, cookie-like exterior wraps around a soft, fluffy inside, creating a combo that’s pure magic for your taste buds. 

Two pieces of melonpan, which is a sweet bread like anpan.
Melonpan is especially popular in Asakusa! Image via Shutterstock

While the classic version is a crowd-pleaser, there’s a whole world of melonpan variations, from chocolate-filled to matcha-infused twists. The sweetness and crunchiness make melonpan a snack-time hero, perfect for satisfying your sweet tooth cravings. So, if you’re looking for a snack that’s as unique as it is delicious, melonpan is the way to go – a true gem in the world of Japanese treats!


Prepare for a taste sensation like no other because you should try mochi! This Japanese delight has taken the snack world by storm, and for good reason. Mochi is a chewy, doughy confection made from glutinous rice, and it’s as versatile as it is delicious. Whether you go for the traditional round rice cakes or the modern twists with ice cream or sweet fillings, mochi offers a unique texture and sweet satisfaction that’s hard to match. 

A plate of brightly-colored mochi.
Mochi is one of the most classic Japanese desserts. Image via Shutterstock

Making mochi is an art form involving pounding sticky rice into a delightful, chewy consistency. With flavors ranging from classic matcha and red bean to more adventurous ones like mango or taro, there’s a mochi for every taste bud. So, if you’re up for a chewy and charming treat, mochi is the perfect pick-me-up that will leave you hooked on its delightful texture and irresistible flavors.

Why should I try these Japanese snacks?

You should try these Japanese snacks because they offer a tantalizing blend of flavors, textures, and cultural richness that promises a delightful journey for your taste buds. From the crispy joy of Pocky to the inventive varieties of Kit Kats, the satisfying crunch of senbei, and the sweet magic of melonpan, each snack brings a unique and delicious experience.

A display of Japanese snacks, including KitKats at a Japanese supermarket.
These stores have the latest Japanese snacks that you can enjoy! Image via Shutterstock

Exploring these snacks is not just about satisfying hunger; it’s a flavorful exploration into the heart of Japanese culinary craftsmanship. With a perfect balance of tradition and innovation, these snacks invite you to savor the artistry and creativity that define Japanese cuisine, making the experience a snack break and a cultural delight!

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