All TopicsNewsCultureJapanese Snacks & CandyFood & DrinkTravelEntertainmentMember Spotlight
TokyoTreat Japanese Snacks BlogGet To Know More About White Day in Japan!

Get To Know More About White Day in Japan!

By selly
February 21, 2020

Image Source

Valentine’s Day is celebrated across the world on February 14th of every year, and typically, it's a day for couples to get together, exchange chocolates and other gifts, and celebrate their love for one another. Japan does things a bit differently, though. 

In Japan, Valentine’s Day is the day where women give chocolate gifts to men. There is no exchange of presents unlike what most people do in other countries. Then, the following month which is March 14, men will return the favor by giving back sweets to the person who gave chocolates to him.

The History of “White Day”

Valentine’s Day first came to Japan during the 1960s. At the time, it wasn’t mandatory for men who received chocolate to return the favor at all. 

Then, a confectionery shop called Ishimura Mansei-do and the National Confectionery Industry Association started referring to March 14 as White Day. The idea of White Day caught on and quickly spread to South Korea, Taiwan, and some parts of China as well. 

The name “White Day” itself is used because white gives a sense of purity, and youngsters tend to use it as an expression of love.

What to Give on White Day

Most people give marshmallows, cookies, and candy on White Day, and each gift has its own unique meaning. If you’re going to be giving gifts this white day – you might want to pay attention! 

1. Marshmallows

Image Source

Originally, chocolates covered in marshmallow were thought to stand for a girl’s feelings represented as chocolate returned back to them covered in pure love (marshmallow). But now, since marshmallows tend to melt and dissolve quickly, they are now commonly associated with feelings of unrequited or fleeting love. 

2. Cookies


Image source:

This might seem a little silly – but because cookies are crunchy, they’re thought to represent a “casual” or “dry” relationship. They are also typically given as a gift to people that are considered to be “just friends.” Ouch.

3. Candy


Image source

Candy truly means “I like you”! This is because candy is something that you hold in your mouth while enjoying the sweet taste for a longer period, representing your feelings for each other! Sweet and meant to last! 

Having said all this, these deeper meanings are actually quite relative – and it’s actually pretty common for Japanese people to be totally unaware of them themselves – so don’t get too bummed out if your crush gives you cookies! They probably mean well. 

Now, why don’t you try to give something back to someone you like on March 14? If you happen to be in Japan, you can see numerous special corners in department stores, candy shops, etc holding an event for White Day!

Be sure to follow us on Facebook, Instagram, and Twitter for more news straight from Japan!

Enjoy Delicious Japanese Candy And Snacks Every Month!

Starting from $32.50 USD
Get TokyoTreat
Author avatar
selly

Leave a Reply

Your email address will not be published. Required fields are marked *

Enjoy Delicious Japanese Candy And Snacks Every Month!

Starting from $32.50 USD
Get TokyoTreat

Related Articles

Japanese School Lunches: The Tastiest Lesson

May 01, 2022

Japanese school lunches have recently gained popularity around the world for their varied offerings, but there’s more to them than just delicious portions!

How to Say I Love You in Japanese

April 08, 2022

You might be learning the Japanese language, started dating someone who is Japanese, or simply want to express love in a new way to your significant other.

Best Way to Enjoy Spring 2022 in Tokyo!

March 31, 2022

TokyoTreat is here to give you the best Sakura 2022 season ever! We have the best places to see the flowers, eat, and have fun!

Slurping Noodles in Japan: A Cultural Etiquette

March 03, 2022

We all know noodles are a staple of Japanese cuisine. There are a variety of noodles that each have their own unique flavor, taste, and style.

A Guide: Surviving in Japan with Only Convenience Stores!

February 28, 2022

There’s really just one place you need to know to be able to survive in Japan, and it’s the konbini, or Japanese convenience stores!

On The Go Convenience: Konbinis at Train Stations

February 26, 2022

Take a closer look at next level convenience with Japanese konbinis at train stations and station platforms!


Be a TokyoTreat Insider!

Join our newsletter and receive tasty news and deals!



Accepted Payments
Visa payment availableMastercard payment availableAmerican Express payment availableDiscover payment availablePayPal payment available


Be a TokyoTreat Insider!

Join our newsletter and receive tasty news and deals!


Copyright © 2022 TokyoTreat™. All Rights Reserved.
Accepted Payments
Visa payment availableMastercard payment availableAmerican Express payment availableDiscover payment availablePayPal payment available