Valentine’s Day is celebrated across the world on February 14th of every year, and typically, it's a day for couples to get together, exchange chocolates and other gifts, and celebrate their love for one another. Japan does things a bit differently, though.
In Japan, Valentine’s Day is the day where women give chocolate gifts to men. There is no exchange of presents unlike what most people do in other countries. Then, the following month which is March 14, men will return the favor by giving back sweets to the person who gave chocolates to him.
The History of “White Day”
Valentine’s Day first came to Japan during the 1960s. At the time, it wasn’t mandatory for men who received chocolate to return the favor at all.
Then, a confectionery shop called Ishimura Mansei-do and the National Confectionery Industry Association started referring to March 14 as White Day. The idea of White Day caught on and quickly spread to South Korea, Taiwan, and some parts of China as well.
The name “White Day” itself is used because white gives a sense of purity, and youngsters tend to use it as an expression of love.
What to Give on White Day
Most people give marshmallows, cookies, and candy on White Day, and each gift has its own unique meaning. If you’re going to be giving gifts this white day – you might want to pay attention!
1. Marshmallows
Originally, chocolates covered in marshmallow were thought to stand for a girl’s feelings represented as chocolate returned back to them covered in pure love (marshmallow). But now, since marshmallows tend to melt and dissolve quickly, they are now commonly associated with feelings of unrequited or fleeting love.
2. Cookies
This might seem a little silly – but because cookies are crunchy, they’re thought to represent a “casual” or “dry” relationship. They are also typically given as a gift to people that are considered to be “just friends.” Ouch.
3. Candy
Candy truly means “I like you”! This is because candy is something that you hold in your mouth while enjoying the sweet taste for a longer period, representing your feelings for each other! Sweet and meant to last!
Having said all this, these deeper meanings are actually quite relative – and it’s actually pretty common for Japanese people to be totally unaware of them themselves – so don’t get too bummed out if your crush gives you cookies! They probably mean well.
Now, why don’t you try to give something back to someone you like on March 14? If you happen to be in Japan, you can see numerous special corners in department stores, candy shops, etc holding an event for White Day!
Be sure to follow us on Facebook, Instagram, and Twitter for more news straight from Japan!
Natsu matsuri (summer festivals) are a highlight that makes Japanese summers lively and cheerful. When people join these events, it’s easy to get swept up in the festive atmosphere, enjoy unique performances, and discover special cultural traditions.
Japan is famous worldwide for its larger-than-life idol groups. Groups of energetic young girls take to the stage in supremely colorful and stylish outfits, dancing and singing their hearts out. Idol culture has been huge in Japan for decades, with some artists acclaiming internationally.
Artists, fans, and cosplayers of anime, manga, and games all come together at Comiket!
For those who wish to get a perfect taste of Yokohama culture and excitement, the Noge Daidogei is an event that can’t be missed!
Marine Day is the only national holiday in July, the hottest month in Japan. It’s a perfect day for people to enjoy fun and refreshing activities related to the sea!
If you’re a fashion lover, you surely can’t miss the vibrant Harajuku fashion style in beautiful Tokyo! The Harajuku fashion style has had a strong influence on global fashion. So, come along with us to explore Harajuku fashion trends throughout the years and discover some of its iconic styles!