Japan is one of the countries that has the most unique way to celebrate Valentine’s Day. In the land of cherry blossoms, February 14th is the day exclusively for women to confess their feelings by giving chocolate to men.

When the iconic boxes of Melty Kiss appear on the shelves of convenience stores and supermarkets, people start to realize that the winter season has come. For some Japanese people, it has become a ritual to eat Melty Kiss chocolates in winter.