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Best Japanese Snacks: TokyoTreat’s Top Five!

Karina IkedoKarina Ikedo
Published Time
Posted on 
February 25, 2023
Modified Time
Updated last 
February 28, 2023
A woman munching on some potato chips, the best Japanese snacks.

If you’re looking for the best Japanese snacks that are delicious and fun to indulge in, you have come to the right place! Japanese snacks are typically exciting and affordable!

They have a reputation for having a ton of taste and being available in various varieties. In every situation, you can satisfy your cravings with various Japanese snacks. 

Food lovers worldwide love Japanese snacks for their unique, curious, and fascinating assortment. They’re famous for a good reason, too—they’re delicious. Here are our top five favorite Japanese snacks you won’t regret trying!

Jagabee Potato Sticks

Baked Jagabee potato sticks are by Calbee, one of Japan’s most well-known food and snack producers. Calbee introduced these potato sticks in 2006, making them from chopped whole-skinned potatoes. They have an incredible amount of crunchiness to them. 

Two rows of Jagabee cups, one of the best Japanese snacks around.
Jagabee snacks are delicious potato sticks. Image via Shutterstock

The Calbee Jagabee potato sticks use the finest Hokkaido potatoes, then dice them without peeling to keep the flavor of the skin. They have a crispness and are airy in feel yet light in weight.

Jagabee sticks use shoyu seasoning, a traditional Japanese butter soy sauce, after being lightly fried to add a savory flavor. The original Japanese potato chips have a distinct flavor and aroma by adding the taste of traditional Japanese snacks, a pleasant crunch, and delicious seasoning. This easy-to-grab-and-go snack from Jagabee perfectly replicates the plain goodness and benefits of real, unprocessed potatoes.

A bag of sweet potato Jagabee chips, some of the best Japanese snacks around.
Jagabee comes from the best Hokkaido potatoes around. Image via Shutterstock

There’re currently several flavors of these delicious, one-and-only Jagabee Japanese sticks-shaped chips, which resemble french fries. With just the right amount of salt, the lightly salted flavor will produce a delightful explosion. These Jagabees have a great texture, like fast restaurant fries, and a crisp look. You can’t go wrong with this family-favorite variety! 

But if you’re looking for something different, consider the happy buttery variety. It has four delectable ingredients: butter, honey, cheese, and parsley. The wonderful blend of sweetness and saltiness is sure to blow your mind!

Black Thunder

Black Thunder is a chocolate bar made and sold by the Yuraku Confectionery Corporation in Japan. When you say Black Thunder, most Japanese people automatically think of this Japanese chocolate snack. 

Every time they see it in the corner of any store, from supermarkets to convenience stores, many people buy a lot of this tasty treat. It’s no surprise since this snack is so addictive! Black Thunder is an inexpensive Japanese chocolate candy bar with delicious cookies, crisp rice, and a black, creamy chocolate coating.

A plate of Black Thunder chocolate bar. One of the best Japanese snacks.
Black Thunder is famous for being crunchy and chocolatey. Image via GitJP.

The Black Thunder’s cocoa cookies give it a delightful crunch. It’s got dark pieces of bittersweet chocolate cookies inside, and when you break it in two, it makes a loud, satisfying “thundering” sound. 

So, the primary slogan for the product is “delicious flavor in a flash of lightning!” Despite having a mild flavor and scent, the chocolate’s richness is incredibly delicious. The bar was first made available in 1994, and its initial price of 30 yen made it one of the cheapest treats widely available in Japan.

A bag of chocomint Black Thunder.
Like most Japanese snacks, Black Thunder comes in all kinds of flavors! Image via Gigazine

Yuraku has created several versions of the original Black Thunder bar. The Morning Thunder bar is one of the unique varieties. A cinnamon-flavored cookie combined with peanuts and soybean puffs, enriched with additional protein, and covered in milk chocolate makes the morning thunder, a bar meant for breakfast. 

Another favorite is the White Black Thunder. The cookie and rice puff center is the same as in black Thunder, but it has a white chocolate coating. The package mentions “From Hokkaido,” an area associated with white chocolate since its introduction by the Rokkatei Confectionery, based in Obihiro, Hokkaido, in the 1970s.

Looking to enjoy delicious Japanese chocolate? Check out TokyoTreat! TokyoTreat delivers limited-edition Japanese noodles, snacks, drinks, and sweets right to your door so you can enjoy the latest treats directly from Japan!


Pocky is one of the most famous traditional Japanese snacks. They’re trendy young people in Japan, featured in anime and video games, and even inspired the creation of Pepero, a thicker and more chocolate-covered version in Korea. 

Boxes of different flavored Pocky, including green tea, chocolate and banana.
Pocky even has its own holiday! Image via Shutterstock

Pocky are long, thin biscuit sticks covered in light chocolate that comes in various flavors, including banana, cookies and cream, matcha, strawberry, coconut, and mango. Many are limited editions that are associated with a festival or historical event.

Pocky does so much with so little, which is their best quality. They’re packaged in a small box, making it the perfect afternoon sweet treat for two (or one, if you’re like me).

A plate of chocolate Pocky, one of the best Japanese snacks.
Pocky sticks are easy to eat and fun for everyone! Image via Shutterstock

They are an excellent snack to share; while they are sweet snacks, they are not heavy or guilty. They are, above all, absolutely delicious. Regardless of the Pocky flavor you choose, the perfection of the taste matches the minimalism.

Pocky Japan has mastered the skill of coating chocolate to a biscuit stick, especially with their unique variety, like the “luxurious” line with extra thick chocolate that’s as enjoyable as a novelty snack! If you want to know what an inside-out Pocky would taste like, go into another company called Toppo. 

Cookie: Country Ma’am

Country Ma’am is one of the best but underrated Japanese snacks. A Japanese confectionary company named Fujiya makes these delicious sweets. Country Ma’am cookies are prepared in the countryside and resemble freshly baked treats. This motif is the idea behind this cookie company. 

A bag of Country Ma'am Choco Chip cookies one of the best Japanese snacks.
Country Ma’am cookies are chewy and packed with flavor. Image via Yahoo JP.

They have a crisp texture on the surface and a soft, chewy interior. Some say that Country Ma’am cookies are the easiest way to reminisce about your mother’s cooking because they’re available in supermarkets and convenience stores around Japan.

The flavors of Country Ma’am cookies vary depending on the season. Vanilla is the most common variety. When you want to feel nostalgic for your happy memories of your hometown, pleasant vanilla cookies are the best. These vanilla cookies truly satisfy your stomach because they have big chocolate chunks. 

A pile of green tea chocolate chip Country Ma'am Choco Chip cookies.
These green tea Country Ma’am Cookies are a must. Image via YouTube

Another popular flavor is cocoa. Some people complain that chocolate cookies are too sweet, but they’re undoubtedly the tastiest and most beautiful for someone with a sweet tooth. The phrase “for adults” is frequently added to product names in Japan to make them sound unique. Cookies made with cocoa for adults have a deeper, bitter flavor than regular chocolate cookies.

Good news for matcha lovers, this deep, rich flavor of bitter matcha matches perfectly with the sweet chocolate. This matcha cookie uses Uji matcha and white chocolate chips. The bitter matcha flavor balances perfectly with the sweet white chocolate flavor, making it a one-of-a-kind treat! Try microwaving one– you won’t regret it!

Meiji Chocolate

The Japanese company, Meiji, is undoubtedly the most well-known Japanese snack manufacturer outside of Japan, and for good reasons too! Several of our favorite snacks, like Pocky, are the work of Meji! In Japan, Meiji is also one of the most popular chocolate brands. They make some of the best Japanese snacks around!

A bar of Meiji milk chocolate, one of the best Japanese snacks available.
Meiji chocolate is a classic Japanese chocolate. Image via Shutterstock

Takenoko no Sato is a highly-rated Japanese candy with a crunchy, subtly sweet biscuit base topped with a silky, semi-bitter chocolate shell. This snack has been named after the bamboo plant, as its biscuit base looks similar to the stalk of the bamboo.

If you need help finding this product, look for kinoko no yama (mushroom mountain), another Meiji product with a similar design shaped like a mountain. This small Japanese snack comprises a biscuit stem and a milk chocolate mushroom cap. It blends the salty flavor of a biscuit with the sweet and bitter flavors of chocolate. 

A box of green tea Macadamia Nuts Meiji chocolate.
Meiji chocolate also makes nutty chocolate! Image via Shutterstock

So these are a great way to taste less sugary Japanese snacks. The delicate soft crunch of the biscuit combined with the creaminess of the chocolate makes this treat addicting! This sweet snack is popular among snack lovers of all ages. Primary school children immediately notice the snack’s size and shape, giving most Japanese adults a sentimental spot in their hearts.

Japanese snacks keep a certain level of sweetness and use mild savory ingredients to capture the spirit of Japanese food culture. Japan has various snacks, including matcha-flavored, sweet, salty, spicy, seafood-based, and chocolate-covered options. They are recognized for their appealing beauty and unique, seasonally appropriate flavors. For sure, there is something available for everyone.

Have you tried any of the best Japanese snacks above? Which is your favorite? Let us know in the comments below!

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