About 70 years ago, Japanese sweet companies had the idea of increasing sales by selling “Valentine’s Day candy.”

The classic strawberry shortcake is a beloved dessert worldwide. Japan is particularly fond of this classic dessert!

Explore the rich history of chocolate in Japan through iconic brands like Meiji, Morinaga, Royce, Glico, and even Lindt!

One of Japan’s tastiest New Year’s traditions is known as toshikoshi soba, a unique bowl of noodles that countless people across Japan love!

Japan has a significant New Year tradition: kagami mochi. It’s a traditional food symbolizing the passage of each year, family, and good luck.

Yamanashi Prefecture is the rockstar of fruit towns because it grows some seriously amazing fruits that people love! With these yummy fruits, nature puts on a show with Mount Fuji as the stage!