If you’re hip to the latest pop culture trends you might have noticed teens around the world going crazy for a certain tea-based drink. There are many names for it. Some call it pearl milk tea, or bubble tea, but it’s most commonly known as boba milk tea. The tea comes in many flavors from...

POV: You’ve just finished munching your tasty Japanese treats from your TokyoTreat box when suddenly you get a hankering for something more frosty. You head out to your local favorite coffee shop chain Starbucks.  You take one look at the menu and you’re struck with the inevitable problem… What to choose?! Which of Starbuck’s many...

From June 30th 2021, Starbucks Japan is running a truly awesome campaign – the Jimoto Frappuccino campaign! ‘What is the Jimoto Frappuccino campaign?’, we hear you asking. Starbucks Japan is famous for its constantly rotating selections of special-edition Frappuccinos, often only available for a short period of time – much like the TokyoTreat monthly Japanese...

How many limited edition Frappuccinos are available in your local Starbucks right now? One or two, right? We look forward to the monthly rotating choices of Frappuccinos all over the world, much like we look forward to the monthly Japanese snacks coming in a TokyoTreat box! But Starbucks Japan took it to the next level!...

While Starbucks is a Seattle treasure, the coffee powerhouse has been beloved in Japan since it first set up shop 25 years ago. While at first they kept it simple, the chain soon took advantage of the Japanese obsession with seasonality and exclusivity. Nowadays, it’s not unusual for Starbucks to release new latte and Frappuccino...

From the summery sight of bright green matcha ice cream topping a crunchy cone to the bite-sized bliss of Japanese convenience store favorites like Pino, the list of exciting ice cream flavors and textures on offer in Japan is seemingly endless. Not only does ice cream in Japan come in a variety of forms and...