If you are a big fan of Japanese snacks, you must have known or tried Umaibo – one of the most popular and iconic snacks in Japan since 1979. When it comes to classic Japanese snacks, chewy mochi and matcha Kit Kats are probably some of the first examples that spring to mind. However, one...

In Japan, Kit Kats are more than just a simple chocolate bar. They’re a cultural touchstone. What started out as a modest milk chocolate wafer has transformed into a confectionary juggernaut with over 400 unique flavors.  Thanks to this video, our eyes have been opened to the wonderful world of Japanese Kit Kat creation. You...

Kit Kats are probably the one brand of chocolate most synonymous with Japan. To most of us, the connection may seem like a mystery, but in Japan, there’s a good reason to love Kit Kats. You see, Kit Kat sounds a lot like the Japanese words “Kitto”, which means “absolutely”, and “Katsu”, which means to...

Top 3 Summer Exclusive Japanese KitKats!  Kit Kats are probably the most popular chocolates in Japan, and have become a snacking symbol for locals and tourists alike. In Japanese, “kitto katsu” is a play on words that essentially means “You’re bound to win!”, and because of this, Kit Kats have become a popular token of...

Milk pudding sakura Frappuccino and latte released by Starbucks Japan in February March has finally come, and here in Japan, we can already feel the breeze of Spring! Sakura have started to bloom beautifully in several regions, and it’s time for people to have hanami picnics with their loved ones.  Typical to Japan – there...

So, it is finally upon us, the spring season. Some may call it the season of love  and others just enjoy that the weather is becoming gradually warmer. But you know what else a new season means? New snacks! In Japan, certain snacks or okashi become ripe for the taste buds once that season arrives....