Despite being a relatively recent Western import, Valentine’s Day in Japan is a big deal. The celebration first became popular in the 1950s, when large department stores began selling chocolate products as gifts for women to give the special men in their lives. Gift-giving is an important part of Japanese culture, and in particular the...

Few people ever forget their first time in the sweets section of a Don Kihōte super store in Japan. Imagine literal mountains of snacks pressing in on you as you scan the endless aisles of equally endless varieties of Japanese chocolate and candy. It is not for the faint of heart. Yet, among the mountains...

Pocky is a name that will pop up in almost every conversation when talking about Japanese candy and Japanese snacks! They’re popular worldwide with plenty of flavors!

Seasonality is Japan’s Specialty  In Japan, it’s quite common to find products — most specially food products — that are themed around specific times of the year. These seasonal Japanese Kit Kats are often only available for a short period of time before they’re taken off the shelves until they come back again the same...

If you are a big fan of Japanese snacks, you must have known or tried Umaibo – one of the most popular and iconic snacks in Japan since 1979. When it comes to classic Japanese snacks, chewy mochi and matcha Kit Kats are probably some of the first examples that spring to mind. However, one...

In Japan, Kit Kats are more than just a simple chocolate bar. They’re a cultural touchstone. What started out as a modest milk chocolate wafer has transformed into a confectionary juggernaut with over 400 unique flavors.  Thanks to this video, our eyes have been opened to the wonderful world of Japanese Kit Kat creation. You...