Latest blogs

If you thought Japan Rail was just about fast trains and efficient service, think again, because on the JR Yamanote Line, the stations have become idols. “Station Idol Latch!” Turns everyday commutes into a colorful world of characters, music, and mascots. Let’s examine how this project combines pop culture with transportation and why it’s capturing...

Discover why the Nana and Vivienne Westwood collaboration is such a big deal, how fans reacted, and whether you’d actually want to wear the collection myself!

World expos are famous for showing off fresh, exciting ideas about the future, and Osaka Expo 2025 is no exception. Among flying concepts and smart cities, one exhibit has captured people’s attention in a very human way: bathing.

Last month’s TokyoTreat box, Fuji Fall SNACKSCAPE, was curated to celebrate the breathtaking beauty of autumn in Japan, inspired by the iconic views of Mount Fuji surrounded by vibrant fall colors. The November box delivered a cozy seasonal experience straight to your doorstep, filled with snacks perfect for crisp days and relaxing moments. From comforting...

The end of the year in Japan is not just about countdowns, parties, and feast-worthy food. It is also the moment when people hit pause, look around their homes, and decide to give everything a fresh start.

During the New Year in Japan, people perform hatsumode, the first visit to a shrine or temple. Families, couples, and friends put on their warmest clothes (and sometimes a kimono!), brave the winter chill, and step through shrine gates to pray for good luck, health, and happiness.