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Valentine’s Day in Japan is very popular! From chocolate to flowers, there’s plenty to enjoy! There are even different types of chocolate depending on who you give them to! But why is it so popular, and what are the key differences between us and Japan on this special day? Let’s find out! What’s different about...

Few people ever forget their first time in the sweets section of a Don Kihōte super store in Japan. Imagine literal mountains of snacks pressing in on you as you scan the endless aisles of equally endless varieties of Japanese chocolate and candy. It is not for the faint of heart. Yet, among the mountains...

Despite being a relatively recent Western import, Valentine’s Day in Japan is a big deal. The celebration first became popular in the 1950s, when large department stores began selling chocolate products as gifts for women to give the special men in their lives. Gift-giving is an important part of Japanese culture, and in particular the...

White Day is celebrated in Japan every year on March 14. It can be summarized as a day when men give gifts and chocolates to the women in their life, but there’s a whole lot more meaning behind it. To fully understand White Day (also written as ホワイトデー in Japanese), it’s important to take a...

Did you know that although Japanese Kit Kats, most widely known for their unique flavors,  didn’t actually come from Japan – but instead originated from England? Almost 70 years after they were first made in the UK, Japan released the very first non-chocolate flavored Kit Kat and things were never the same again. Now, there’s...

Pocky is a name that will pop up in almost every conversation when talking about Japanese candy and Japanese snacks! They’re popular worldwide with plenty of flavors!