Find unique flavors only available in Japan!
Find unique flavors only available in Japan!
Beginners Guide to TokyoTreat:
Japanese KitKat
No Japanese chocolate is so iconic as Nestle Japan's flagship product - KitKat.
But wait, KitKat isn’t originally from Japan. How did this British chocolate snack come in and change the snack landscape through innovation and put Kit Kats in Japan on the map?

New Japanese Kit Kat Flavors for a New Millennium
No Japanese chocolate is as iconic as Nestle Japan's flagship product, KitKat. But wait, KitKat isn't originally from Japan. How did this British chocolate snack innovate and put Kit Kats on the map in Japan?
But around the turn of the century, KitKat Japan decided to experiment. It branched out into new KitKat flavors, some more conventional, like white chocolate and chocolate banana, to uniquely Japanese Matcha Green Tea KitKats or Sakura KitKats.
You don't have to search too hard to find crazy alternatives, such as Cough Drop KitKats or Wasabi KitKats! There are even high-quality KitKats like sake or location limited edition Japanese KitKats aimed at adults for true KitKat connoisseurs.
But around the turn of the century, KitKat Japan decided to experiment. It branched out into new KitKat flavors, some more conventional, like white chocolate and chocolate banana, to uniquely Japanese Matcha Green Tea KitKats or Sakura KitKats.
You don't have to search too hard to find crazy alternatives, such as Cough Drop KitKats or Wasabi KitKats! There are even high-quality KitKats like sake or location limited edition Japanese KitKats aimed at adults for true KitKat connoisseurs.

Why are there so many Japanese KitKat flavors?
One big reason there are so many KitKat flavors in Japan is a tradition called omiyage, where people bring home small gifts from their travels. Kit Kats, which have special flavors based on local Japanese foods, make great souvenirs from different regions of Japan.
There are also limited-time and seasonal flavors that change throughout the year, so there’s always something new to try. Some shops even sell fancy versions made by chefs.
All of this makes Japanese KitKats more than just candy—they’re a fun way to explore different places and enjoy unique, surprising tastes you can’t find anywhere else.
There are also limited-time and seasonal flavors that change throughout the year, so there’s always something new to try. Some shops even sell fancy versions made by chefs.
All of this makes Japanese KitKats more than just candy—they’re a fun way to explore different places and enjoy unique, surprising tastes you can’t find anywhere else.
Check this month’s upcoming box!



Did you know?!
KitKats are considered a good luck charm in Japan. The name KitKat sounds like the Japanese Kitto Katsu so you will win!
Parents and well-wishers often give Japanese Kit Kats to students undergoing intense university entrance exams as a little extra motivation during a critical time. Try giving a Japanese Kit Kat to someone special when they need a boost.
Explore Japanese KitKat


KitKat Sakura Mochi


KitKat Matcha


KitKat Sake


KitKat Cheesecake


KitKat Wasabi

