Get your crunch on with Japanese Pocky!
Get your crunch on with Japanese Pocky!
Beginners Guide to TokyoTreat:
Japanese Pocky
Get your crunch on with Japanese Pocky!
What are Pocky? Pocky are tasty biscuit or pretzel stick snacks coated in chocolate that have become beloved by people worldwide. Known in some parts of the world as Mikado or Rocky, Pocky is produced by Glico and can be found at almost all Japanese convenience stores, supermarkets, and candy stores, often in interesting or seasonal flavors.
A fan favorite among the TokyoTreat subscribers, you can regularly find them as a part of your monthly Japanese snack box. But where did these easy-to-eat Japanese cookies come from, and how did they take over the snack sphere? Let’s find out.
A fan favorite among the TokyoTreat subscribers, you can regularly find them as a part of your monthly Japanese snack box. But where did these easy-to-eat Japanese cookies come from, and how did they take over the snack sphere? Let’s find out.
Glico before Japanese Pocky
Before jumping into the famous crunchy Japanese biscuit sticks, let’s learn more about the company behind the snack!
In 1922, Riichi Ezaki founded Glico with a simple mission: to create snacks and confectionery containing Glycogen. Glycogen is an ingredient extracted from oysters known to promote good health and even helped Ezaki’s son when he was in poor health. The company continued to thrive until 1966, when things were about to take off.
In 1922, Riichi Ezaki founded Glico with a simple mission: to create snacks and confectionery containing Glycogen. Glycogen is an ingredient extracted from oysters known to promote good health and even helped Ezaki’s son when he was in poor health. The company continued to thrive until 1966, when things were about to take off.
On-The-Go!
44 years after their company launched, Pocky was first launched in 1966. Originally, it was targeted towards the busy Japanese woman on the go. This phenomenon took off as women slowly moved into the working sphere during Japan’s post-World War II economic miracle.
Originally, the sticks were fully coated in Glico chocolate. However, they realized this made for a messy eating experience after testing. This is where the idea to leave a small section at the end uncovered came from, making the snack easy and fun to eat.
Pocky became an instant hit and began to be stocked in Japanese stores nationwide. Very soon after, in 1970, Glico branched out into Thailand and continued to dominate the world snack market in the 1980s, 1990s, and 2000s.
Originally, the sticks were fully coated in Glico chocolate. However, they realized this made for a messy eating experience after testing. This is where the idea to leave a small section at the end uncovered came from, making the snack easy and fun to eat.
Pocky became an instant hit and began to be stocked in Japanese stores nationwide. Very soon after, in 1970, Glico branched out into Thailand and continued to dominate the world snack market in the 1980s, 1990s, and 2000s.
Pocky became an instant hit and began to be stocked in Japanese stores nationwide.
Very soon after Glico branched out into Thailand in 1970, and continued with their world snack domination into the 80’s, 90’s and 2000’s.
Pocky Today, Pocky Forever!
Today, Pocky is still going strong. You’ll be able to find all sorts of interesting Japanese Pocky flavors every single season. From fruity chocolate to premium and rich winter caramel to spring-exclusive Sakura Pocky, you can see no end to the Japanese Pocky flavors. But these Japanese Pocky flavors are often only available for a limited time!
There is even a specific day to celebrate Pocky - 11/11 is Pocky Day in Japan. But you can celebrate Pocky all year round with TokyoTreat! Discover your new favorite flavor and get crunching with a monthly Japanese snack and candy box TokyoTreat! Check this month’s upcoming box!
There is even a specific day to celebrate Pocky - 11/11 is Pocky Day in Japan. But you can celebrate Pocky all year round with TokyoTreat! Discover your new favorite flavor and get crunching with a monthly Japanese snack and candy box TokyoTreat! Check this month’s upcoming box!
Check this month’s upcoming box!
Did you know?!
In Japanese, the sound of crunching into something, “Pokkin,” inspired Pocky’s unforgettable name.
Explore Pocky
Pocky Sakura
Pocky Heartful Cherry
Pocky Almond Crush
Pocky Heartful Blueberry
Pocky Strawberry
